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Discovery

The customer’s vision of the future app can vary from a nebulous concept to an elaborate specification. Therefore, at the very start of each project we undertake an intensive research period — a rapid and free Discovery Phase.

Introduction

Discovery is the first stage of any digital project. The main goal of the Discovery Stage is to clarify the general idea and project scope for the desired solution along with the project priorities and constraints. Typically, at the end of the stage, our team is able to provide the Customer with preliminary cost estimates for the project. Then the scope can be adjusted to fit in the target budget.

12
Business Analysts
3
Business Development Specialists
4
Product Analysts
9
UX/UI designers
4
CG Artist, Illustrators
2
Graphic Designers

Goals & Benefits

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Define current state

We review the Customer’s assets and prerequisites, learn about the requirements and restrictions.

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Set project goals

We find out what the Customer’s needs and goals are together with the aim of the solution.

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Formalize requirements

Based on the current and desired states of the project, we regularize what the scope of the project is.

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Create a roadmap

We define general implementation approach along with technical environment, stack and target.

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Highlight roadblocks

Within the roadmap, we outline all blocks that could hit and derail the project later on.

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Handle Updates

We are always ready to amend the roadmap according to the customer’s business updates if necessary.

Wireframes & Artwork

01. Idea

Confirm the core idea and the project scope.

02. Materiality

Elicit the key workflows.

03. Creation

Create a set of storyboards to represent the workflows.

04. Requirements

Update and elaborate the storyboards based on the Customer requirements.

05. Demonstration

Prepare a set of wireframes for all main storyboards.

06. Updating

Reiterate the wireframes based on the Customer feedback.

07. Finish

Prepare a set of UI compilations in .png format.

Design

Design research is a crucial part of any discovery phase. We detect which factors might influence the conversion: weak brand, complicated interface of the application or web-service, lack of interface responsiveness, non intuitive workflow.

Almost every project requires involvement of the Design Department which is represented by 15 highly competent experts including lead UI/UX designers, graphic designers, digital artists, motion graphics gurus, specialists in 3D modeling and visualization.

Awards

We are proud to share that in 2019 our design team was awarded with several prizes at the CSS Design Awards and Awwwards international events.

cssda
CSS Design
Awards
2019
awwwards
Awwwards 2019

Outcome

Wireframes

Mercury’s analysts will work closely with the customer to shape the UI and elaborate the key workflows of the future app. As a result we will develop up to 25 low-fidelity solution wireframes to illustrate core functionality of the application.

Estimates

In course of the Discovery Stage, Mercury obtains a much better understanding of the application and its scope, which allows our team to make an estimate of the project costs.

Documentation

All tech analysis performed as well as non-functional requirements and UI decisions are confirmed with the development and QA teams and formalised in the project documentation.

UI Kit

Mercury Development will provide a complete design set which contains the app screens in .png format and an interactive clickable prototype. Source files in .sketch format may be delivered on the customer’s request.

Request Estimate

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Contact Info

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